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Hallmark Movies Gaining Increased Notoriety

Hallmark Movies Gaining Increased Notoriety

Hallmark has been making Christmas movies for years, but they’re now gaining steam like never before.

There are 33 original Hallmark movies debuting this Christmas (check out our full Hallmark Christmas movie preview here). The parent company (Crown Media) has perfected the ability to shoot these movies for roughly $2 million each. Consumers (and advertisers) are flocking to the films because everyone knows exactly what to expect (fun family-friendly movies with a touch of romance and magic).

2016 was a banner year for Hallmark movies, and 2017 proves to be even better. The company actually added a third channel to meet demand (there’s now Hallmark, Hallmark Movies and Mysteries, and Hallmark Drama).

Crown Media president and CEO Bill Abbot chalks the success up to a commitment to the formula.

“The business has been so driven by trying to hit the home run, trying to replicate the success of ‘The Walking Dead,'” he said. “Hits are very hard to find. That’s a very risky strategy. And it’s detrimental to the cable industry.

“People don’t know what they are going to get from original channels,” Abbot added. “That’s what’s driving a lot of the decline in audience.”


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